Beacon · Direct Booking Activation
Beacon builds and activates the booking engine, Free Booking Links, and brand search presence your hotel is missing, then makes sure guests, and the AI tools now booking for them, can actually find it.
· HOTREC · industry data 2024
Every hotel already owns this demand: guests searching your name, guests who stayed before, guests an AI assistant is about to recommend. Without a working direct path, all of it defaults to the OTA sitting next to your listing. Beacon builds the path, so the guest who already wants you can actually book you.
Illustrative. Your hotel is the light at the center. Guests looking for a room find their way to it.
The direct booking guests want, wired up so they can book you without a commission.
When someone looks up your hotel by name, your own site is what they find, not a reseller sitting in front of it.
More guests plan trips with an AI assistant every month. We make sure it has your hotel right, and keeps it up to date.
A clear read on where your site stands against EU accessibility law, and the fixes made for you if they apply.
Your direct bookings and the commission you saved, pulled from systems that never talk to each other, in a monthly report you couldn't easily build yourself.
From 2 August 2026, a website chatbot has to tell guests it's AI. We check yours and flag what needs changing.
See where your direct bookings are leaking. A partner replies personally, within 24 hours.
Show me where it breaksThe build is fixed-price and one-time, you know the cost upfront and the work gets done. After that, an optional care retainer keeps the direct path tuned and sends you a single monthly page: your direct bookings, the commission you kept, and how it's moving. The build stands on its own; the retainer is only if you want us keeping watch.
No. If you don't have a proper website, we build it. If you have one but the booking path was never finished, we wire up what's missing, Free Booking Links, Rate Connect, brand search, all of it configured properly instead of left half-built.
Then we don't rebuild it. Beacon meets your hotel where it stands, a property with no website at all is a different scope than one that just needs its booking engine wired up properly. We build only what's missing and price it to match, so you're never paying for a tier you don't need.
Yes. Since the EU Court of Justice ruling of September 2024 and the Digital Markets Act, Booking.com can no longer enforce rate parity in the EU. You're free to reward guests for booking direct, most hotels just haven't started. Beacon builds the direct path that makes it worth doing.
A growing share of trips now get planned with the help of an AI assistant. We check what ChatGPT, Gemini, and the others currently say about your hotel, whether the information is accurate and current, and whether they point a guest toward your direct booking path or a reseller. Then we close the gaps.
Often less than you'd think. Micro-enterprises under 10 staff and €2 million in revenue are largely exempt under the current rules. We check where your site actually stands, tell you honestly whether it applies to you, and fix what needs fixing if it does.
It depends on what's already in place, a hotel with no booking engine at all is a different scope than one that just needs its existing setup wired up properly. Tell us where you stand, and we'll tell you the timeline and the cost before any work starts.
Let's make sure they land on you, not a middleman. Tell us about your hotel, and we'll show you where the direct path breaks. In confidence, and with no obligation.
Show me where it breaks