Sentinel · Brand and Booking Protection
Rogue redirects on your own site, other advertisers bidding on your name, hijacked listings: each one quietly adds to what you pay OTAs. Sentinel finds them the way a guest or a search engine sees them, with no access to any of your systems, and helps you close the ones you control. Independent and fee-only, with no tie to any OTA.
Sentinel protects it, hunting down the rogue redirects, name-bidders, and clone sites that skim your bookings on the way in.
More on this in Sightlines: how clone sites intercept your most profitable bookings, and why your hotel's phone number changes on Google.
Illustrative. Green is your official site. Every other marker is an impostor we find and pursue.
Keep the full value of a direct booking, instead of handing a cut to a third party.
When a guest searches for your hotel, they reach you, not a competitor or middleman paying to sit in front of your name.
Copycat sites and hijacked listings that pose as your hotel are found and pursued for removal, so more guests reach the real you.
Hotels are being hit by phishing scams right now. We make yours a much harder target.
Get a detailed monthly report covering every action taken to protect your hotel's revenue and reputation.
Locked out of your Booking or Expedia extranet, or watching someone else run it? We work to get your access back.
Some bad reviews are honest. Others break the platform's own rules. We spot those and pursue their removal through the proper channel.
Find out how much you can put back in your pocket.
Show me what's out thereThe leaks that quietly inflate what you pay OTAs: a rogue redirect or hidden booking engine on your own site that routes your guests through someone else's affiliate ID, other advertisers bidding on your hotel's name in Google Ads, clone sites and spoofed domains built to look like you, hijacked Google Business listings and phone numbers, exposure to the phishing campaigns aimed at hotel extranets, and control of your own OTA extranet when it has been lost or taken over. Everything that costs you a guest or a commission without ever setting foot on your property.
Monitoring tells you something is wrong. Sentinel does the work: the redirect on your own site is one you can remove once we show it to you, and for the rest we file, document, and drive the takedown, in some cases the trademark filing that stops the next attempt before it starts. You get the outcome we can reach, not another dashboard to check.
No, and that is the point. The finding work is entirely remote, built on public records and open-source research, the same way a guest or a search engine sees your hotel. Most of what we find you can confirm yourself in about five minutes, with no login required. The extranet protection is an exposure audit plus a protocol your front desk can actually follow, not a system integration or software installed on your network.
Ongoing. These threats don't resolve once and stay resolved, a clone site taken down today can reappear under a new domain next quarter. Sentinel is a subscription: continuous monitoring, and one consolidated report each month across everything active, so a new attempt gets caught before it costs you a booking.
Tell us immediately. Sentinel is built for prevention and detection, catching the exposure before it's exploited and monitoring for new attempts. If you're already mid-incident, that's a different discipline, and we'll say so plainly and point you toward who can help, rather than take on work outside what we do well.
We'll show you exactly what's out there. In confidence, and with no obligation.
Show me what's out there