SORVEIL · Resources
Sightlines
Plain-language writing on brand protection, direct booking, and guest experience, for the people who run luxury and upper-upscale hotels. One subject at a time.
Sentinel · Brand Protection
Why Did My Hotel's Phone Number Change on Google?
When your hotel's Google number quietly changes, the calls and clicks your marketing paid for start reaching someone else. How a listing gets taken, how to win it back, and how to keep it yours.
Sentinel · Brand Protection
How Clone Sites Intercept Your Hotel's Most Profitable Bookings
Clone sites, affiliate skimming, and brand impersonation step in front of the direct bookings you profit from most. How to see them, shut them down, and keep them from coming back.