SORVEIL · Resources

Sightlines

Plain-language writing on brand protection, direct booking, and guest experience, for the people who run luxury and upper-upscale hotels. One subject at a time.

Sentinel · Brand Protection
How Clone Sites Intercept Your Hotel's Most Profitable Bookings

Clone sites, affiliate skimming, and brand impersonation step in front of the direct bookings you profit from most. How to see them, shut them down, and keep them from coming back.

9 min read